The You Matter Spring Collection was a celebration of joy, growth, and inner child energy. I developed the full creative direction, including the concept, crayon-style graphics, campaign visuals, social content, email, and SMS. Every element was crafted to feel playful, colorful, and nostalgic, inspired by the kind of drawings we made as kids.

Each hoodie in the collection — Peach Nectar, Canary Sky, Turquoise Dream, and Cherry Blossom — was designed to spark warmth and positivity. I paired those tones with hand-drawn skies, flowers, hearts, and suns to represent emotional renewal and personal growth.

This drop wasn’t just about comfort. It was about letting people feel bright, seen, and uplifted.