
You Matter Crop Top/Shorts Campaign
Graphic Designer/Project Manager
2022
It all starts with an idea. Demetrius approached me with a plethora of inspirations for this project: vibrant colors, striking images, and designs that exuded the essence of the early 2000s. My task was to seamlessly incorporate these themes into the campaign, aiming to create visually captivating designs that evoked a sense of nostalgia in the viewer.
To achieve this, I crafted custom layouts and employed text styles reminiscent of the pop design trends from the early 2000s. By skillfully combining textures and images, I fashioned unique compositions that immediately captured the attention of viewers. Additionally, I even designed a few custom logos that perfectly complemented the overall theme, adding an extra layer of coherence to the campaign.












