You Matter’s 2025 Black History Month drop featured a limited collection of silk-lined hoodies in five rich tones: Ebony, Mahogany, Hazelnut, Soft Maple, and Ivory. Each shade was inspired by the diverse skin tones of Black people.

I led the creative direction and design across all campaign elements, including email, social media, and SMS. The silk lining wasn’t just a design detail—it was a functional nod to hair care in the Black community, blending cultural intention with elevated streetwear design.

This campaign centered identity, protection, and pride. It was created to honor Blackness not just in color, but in care.