Engineered by Dré is a rising brand out of Detroit, founded by Andre Franklin. After seeing my work on Instagram, Dre reached out to collaborate. Since then, the brand has taken off — reaching levels he once thought were out of reach.

I’ve led the creative direction and design behind the brand’s most impactful moments, including viral campaigns, celebrity cosigns, and waves of UGC from supporters and influencers alike. One of the most defining visuals was built around the phrase “I ONLY WANT TO WORK WITH FRIENDS” — a line that resonated deeply with Dre’s audience and helped cement the brand’s voice and values.

This is a perfect example of what happens when meaningful messaging meets intentional creative. From the visuals to the strategy, I’ve helped turn Engineered by Dre from a startup into a movement.